Pay-per-click is an advertising service typically offered by large search engines like Google and Bing.

Search engines allow you to directly purchase targeted traffic to your website - a search link, advert banner or product listing ad (PLA) is placed in a prominent location on search result page, showing up when potential customers search for phrases you determine as relevant. You are only charged when someone clicks through to your website.

Pay per click is a good way to quickly and easily guarantee relevant traffic to your website, which can be useful while you are trying to achieve a healthy volume of visitors to a new site, or if you want to tap into areas which use search terms and phrases you haven't targeted before. Closely related are pay-per-impression services, which are charged based on the number of people who see your advert (rather than click on it). SCK understand the mechanics of pay-per-click advertising very well, and have a lot of experience in developing ad strategies to complement organic search engine optimisation, and boost website visitor numbers in a broad range of scenarios.